JKM Library: BUS243: Principles of Marketing: Find Industry/Competitive Analysis

	: 2024-2025 Hours

Library Resources for Industry/Competitive Analysis

To Login: Ignore the Sign In box, click on sign in via: OpenAthens. Search for Chatham. Click Chatham University.
Names of competitors will be included in the company information
You can also find general information on your industry by scrolling over "Industries" on the main search screen.

Statista This link opens in a new window
Search this database for statistics related to companies and industries.

Carnegie Public Library has a database called First Research that contains nearly 500 industry reports, including industries not covered by MarketLine.

Bureau of Labor Statistics: Industries at a Glance
Covers 100+ industries
Millie (from Northern Light)
Compiles industry news from around the Web. Only covers the following industries: agribusiness, chemicals, financial services, food & beverage, healthcare, IT, and life sciences.
North American Industry Classification Codes (NAICS)
Use the search box on the left to search the 2022 codes by keyword.
Yahoo! Finance
Financial information for public companies. Tabs provide information on Statistics, Financials, Historical data, etc