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BUS243: Principles of Marketing: Find Industry/Competitive Analysis

Library Resources for Industry/Competitive Analysis

  • To Login: Ignore the Sign In box, click on sign in via: OpenAthens. Search for Chatham. Click Chatham University.
  • Names of competitors will be included in the company information
  • You can also find general information on your industry by scrolling over "Industries" on the main search screen.

Carnegie Public Library has a database called First Research that contains nearly 500 industry reports, including industries not covered by MarketLine.

Free Resources for Industry/Competitive Analysis


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