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BUS243: Principles of Marketing: Home

Welcome to BUS243: Principles of Marketing!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.

Public vs. Private Companies

Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.

Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.

Choosing a Company

Having Trouble Picking a Company? Try the following:

  • Click "Browse by Sector."
  • Enter a keyword to search for a sector of interest to you OR use the Sector option on the right side of the screen to drill down to a sector of your choice

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Kate Wenger
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