BUS243: Principles of Marketing: Home

Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.

Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.

Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.

Having Trouble Picking a Company? Try the following:

• To Login: Ignore the Sign In box, click on sign in via: OpenAthens. Search for Chatham. Click Chatham University.
• Click "Browse by Sector."
  • Enter a keyword to search for a sector of interest to you OR use the Sector option on the left side of the screen to drill down to a sector of your choice
  • Once you choose a sector, you'll need to scroll down a bit to see a chart of companies.
• OR Click "Companies" at the top of the screen and use their "Key Lists" to explore companies.
• Please Note: If the company is listed as "Independent," it is a private company - don't pick that one.

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