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BUS243: Principles of Marketing: Home

Welcome to BUS243: Principles of Marketing!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.

Public vs. Private Companies

Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.

Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.

Choosing a Company

Having Trouble Picking a Company? Try the following:

  • To Login: Ignore the Sign In box, click on sign in via: OpenAthens. Search for Chatham. Click Chatham University.
  • Click "Browse by Sector."
    • Enter a keyword to search for a sector of interest to you OR use the Sector option on the left side of the screen to drill down to a sector of your choice
    • Once you choose a sector, you'll need to scroll down a bit to see a chart of companies.
  • OR Click "Companies" at the top of the screen and use their "Key Lists" to explore companies.
  • Please Note: If the company is listed as "Independent," it is a private company - don't pick that one.

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Kate Wenger
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JKM Library, Office 107
412-365-1247
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