BUS243: Principles of Marketing: Home
Welcome to BUS243: Principles of Marketing!
Use the tabs across the top of the page to locate the various kinds of information that you need for your Principles of Marketing project.
Public vs. Private Companies
Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.
Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.
Choosing a Company
Having Trouble Picking a Company? Try the following: