BUS671: Marketing Management: Home
Welcome to BUS671: Marketing Management!
Use the tabs across the top of the page to locate the various kinds of information that you need for your Marketing Management project.
Public vs. Private Companies
Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.
Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.
Video Introduction to the Resources
Watch the Video Series above to learn about the resources we have for finding company and industry information, or view one of the individual videos below:
Questions? Ask a JKM Librarian!
Choosing a Company
Having Trouble Picking a Company? Try the following: