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Use the tabs across the top of the page to locate the various kinds of information that you need for your Marketing Management project.
Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.
Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.
Watch the Video Series above to learn about the resources we have for finding company and industry information, or view one of the individual videos below:
Having Trouble Picking a Company? Try the following: