Skip to main content

Library Home
The building is closed. The situation is fluid and we will let you know when we can. Watch this space.

Please Note that you can CHAT LIVE with a Librarian: MON-THUR 8am-10pm | FRI 8am-5pm | SAT 1-5pm | SUN 12-10pm


BUS671: Marketing Management: Home

Welcome to BUS671: Marketing Management!

Use the tabs across the top of the page to locate the various kinds of information that you need for your Marketing Management project.

Public vs. Private Companies

Whenever possible, pick a public company to research. You will be able to find far more information on a public company than on a private company.

Is your company public? Public companies have ticker symbols, so just use your favorite search engine to search for the name of your company and ticker symbol. E.g.: coca cola ticker symbol.

Video Introduction to the Resources

Questions? Ask a JKM Librarian!

JavaScript disabled or chat unavailable.

TEXT US at 724-919-4645


Choosing a Company

Having Trouble Picking a Company? Try the following:

  • Click "Browse by Sector."
  • Enter a keyword to search for a sector of interest to you OR use the Sector option on the right side of the screen to drill down to a sector of your choice

Subject Guide

Kate Wenger's picture
Kate Wenger
JKM Library, Office 107
Schedule appointment


FRIDAY:   7:45 AM - 7:00 PM
SATURDAY:    8:00 AM - 7:00 PM
SUNDAY:   12 NOON - 12 AM
Click to open/download a PDF of Full Library Calendar in a new windowLibrary Semester & Holiday Calendar
        Listen to our playlists on Spotify  

Jennie King Mellon Library | 0 Woodland Road | Pittsburgh, PA 15232 | 412-365-1670 | Maps & Directions | Site map

Chatham Home